That’s right. You can’t eat these. Not because you’re watching your weight, not because your resolution for 2019 is to keep away from sugar. It’s because they cannot be eaten – but they can be applied all over your body and worked into a generous, mouth-watering lather. They’re the specialty soap confections at Vegas-based Nectar Bath Treats.

Nectar Bath Treats specialize in creating extraordinary products inspired by sweet treats to create fun customer experiences. Here’s why your willpower will be put to the test if you happen to pass by:

  1. The Stores Look and Smell Delicious. It’s a multisensory experience. Not only have the designers recreated the ambience of a high-end patisserie by picking pastel colors and enticing imageries but also paid attention to detail in how each bath treat is displayed. Plus, the aromatic flavors that waft the air make your mouth water and drive you into the store.
  2. Cruelty-Free and Plant-Based. If you’re a vegan reader, you’re probably sold. If you’re not vegan, but care about animals or the environment, Nectar Bath Treats has definitely caught your attention. I would recommend you have a chat with the staff at the stores to seal that trust. I was skeptical at first too.
  3. Artisanal. This is one of my favorites. I personally enjoyed watching the team piping, glazing and sprinkling the the confections. There was so much positivity (and aroma) in the air, I was intoxicated. That hand-made personal touch transported me to a real bakery and made that extra difference to my experience.
  4. You Can Customize. There’s a feature wall with different flavored scents so that you can mix and match and create your own personal fragrance. Want to bathe in a peach melba flavored bath on Saturday night? What about a hot fudge sundae the following Sunday? The possibilities are endless. You can also mix and match products to create your own hampers based on your whims and fancies.
  5. Something For Everyone. Whether you like slurping milkshakes or licking popsicles, like biting into donuts or gorging on cupcakes, there’s something for everyone. The giant macarons are my weakness.

This past weekend I just visited the new Bath and Body Works store that opened in Mumbai. Bath and Body Works has been my guilty pleasure for over a decade now. There were about 2,500 people lined up, waiting to get their hands onto some of these products. Nectar Bath Treats seems to be creeping up and eating into some of my loyalty for B&BW, but I will say two things: First, a physical visit to experience the NBT store (they’re open across the U.S.) is what makes the difference to capture a first-time consumer. Thereafter, you will be happy to use their online delivery service (they ship to Canada now too). Second, celebrate the fact that NBT confections don’t fatten your waistline. Watch out though, they do flatten your wallet.